Company News


Safeline has taken brake pad manufacture in South Africa a step forward with the introduction of a surface layer that provides instant friction for faster brake pad bedding-in. This will improve the process of bedding-in the brake pad with the rotor, resulting in enhanced braking performance from the very first stop after the brake pad replacement.

The friction surface layer, branded SAFETRAC, is characterised by its visible red coating and provides additional friction to the brake pad during the bedding-in process when the friction level of regular brake pads is initially low. An added advantage is the reduction of brake squeal associated with the replacement of brake pads.

“Tests* conducted on Safeline SAFETRAC brake pads, measuring the first 50 stops, recorded an average 15% reduction in stopping time and distance, with an impressive 30% increase in friction co-efficient over regular Safeline brake pads. The SAFETRAC friction layer also delivered greater stopping power from the outset.” said Alex van den Blink, Group Technical Director at Safeline.

“As a leading brake pad manufacturer, Safeline sets the benchmark in brake technology and safe braking systems. Through continuous research and development, the brand is positioned as South Africa’s unparalleled leader in braking innovation and quality, offering motorists the shortest stop to safety. The impressive test results led to our decision to apply the specially formulated SAFETRAC red friction surface layer to the entire locally manufactured range.”

“Workshop owners can now look forward to fewer customer queries regarding brake squeal thanks to quicker bedding in. Another advantage is that the SAFETRAC friction surface layer protects mechanics and DIY fitters from picking up metallic splinters during installation.” van den Blink added.

While Safeline’s popular D3522T is the first brake pad to come off the assembly line at the company’s manufacturing site in Johannesburg with SAFETRAC, the automotive aftermarket can expect the full roll-out over the coming months.

The company’s ongoing commitment to innovation underscores its promise to deliver the shortest stop to safety.

*Tests were conducted on Safeline’s D3522T brake pad at their ISO 17025:2017 accredited laboratory.



Now Available - Safeline Brake Cleaner

We are excited to introduce a specialty brake cleaning product to support the fitment of our range of brake pads and brake discs.


Proud sponsor of the Sharks Academy

We continued our investment in youth development through sport by renewing our sponsorship of the Sharks Academy in 2016. A cheque of 1 million rand was presented to the Sharks Academy on 27 August 2016 during the Sharks vs Blue Bulls Currie Cup match at the Growthpoint Kings Park Rugby Stadium.


Introducing Safeline Brake Discs

We are excited to announce the launch of our new range of Safeline Brake Discs. Our Safeline brake disc range aims to provide a complementary product offering to our extensive range of OEM quality brake pads. A range of part numbers fitting popular passenger vehicles including, the Toyota Quantam, Toyota Hilux, Toyota Hi-Ace and Isuzu KB are now available at leading automotive parts distributors.


Sharks rugby player receives G.U.D. vehicle sponsorship

Mzamo Majola, one of the newest members of The Sharks rugby team drove off in a Chevrolet Cruze courtesy of G.U.D. on 7 April 2016. The up and coming rugby loose head prop made his debut last year at the Shark Tank in a Currie Cup match against the Blue Bulls.


Safeline heavy duty brake pad awarded double stamp of approval

Safeline Brake Pads continues to set the benchmark in braking systems with the announcement of both SABS and E-Mark certification for our D7001 heavy duty brake pad. The D7001 fits the Mercedes Actros, DAF XF, IVECO Stralis and IVECO Trakker trucks. In May 2015 we expanded our product range to include premium heavy duty brake pads with the launch of the D7001.


Safeline heavy duty brake pads hot off the press

We are proud to announce the expansion of our product range with the launch of premium heavy duty brake pads. Safeline Brake Pads has an established reputation manufacturing passenger and light commercial brake pads for over 20 years and now we extend our expertise to the heavy duty industry.


Safeline Brake Pads launch brake accessory kits

Safeline Brake Pads goes the extra mile to promote safer braking by launching free brake accessory kits with their brake pads. Fitting damaged or worn clips in a vehicles’ braking system or not using clips at all can result in a rattle, vibration, premature wear and squeal, compromising braking ability. Safeline Brake Pads new brake accessory kits consist of calliper clips, springs and or plates which are often overlooked as essential replacement parts.


Safeline Brake Pads announces E-mark certification

Safeline Brake Pads was recently awarded the distinguished European quality manufacturing standard, the ECE R90, ensuring that Safeline meets international safety standards. This recognition follows their SABS certification in 2013, making Safeline Brake Pads the only brake pad manufacturer in South Africa to be both E-Mark and SABS certified; this achievement is a first in our automotive industry.


Safeline Brake Pads awarded SABS Certification

Safeline Brake Pads set the benchmark for automotive braking systems in South Africa when they were awarded the prestigious SABS certification. This has a significant impact on the automotive aftermarket parts and accessories industry as Safeline Brake Pads is the only brake pad manufacturer in the country to be SABS approved.

The announcement was made official with a ceremony held at their manufacturing site in Muldersdrift, Johannesburg on the 25 June 2013.


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